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An Action List for Marketing Leads

In dark space, luminous particles float and merge above a dense liquid base when its density is sufficient; otherwise, they sink and scatter, symbolizing tech confirmation as prerequisite for effective market investment
Marketing must distinguish between independently推进able items and those requiring tech confirmation; unconfirmed latter renders former investments worthless

IN ONE SENTENCE

Separate what marketing can drive from what engineering must confirm first — without the second, the first can return nothing.

This does not require a marketing lead to be technical, but it does require knowing which things engineering must confirm first. Separating what you can drive from what needs confirmation is the fastest way to make progress.

OUR POSITION

Get the technical confirmation before committing content budget. If the crawl layer is broken, no content investment returns anything — the confirmation costs very little, and skipping it can cost a quarter's budget.

01

Six things marketing can drive alone

One, build a frozen question set and measure the baseline, per language. This underpins every number you will report.

Two, move the writing to the three methods: statistics, cited sources, quotable lines — a 30–40% relative lift across 10,000 queries in the Princeton paper.

Three, unify descriptions everywhere: site, third-party records and review profiles, with one canonical text per language.

Four, complete third-party records and review profiles. Fully controllable, and B2B decision queries lean on them.

Five, give AI platform referrers their own channel group so they do not land in Direct / Other.

Six, produce one study with original data as ammunition for off-site distribution.

02

Three things engineering must confirm first

Whether retrieval crawlers receive complete HTML rather than a shell.

Whether a CDN or edge layer blocks outside the site configuration.

Whether structured data appears in server-rendered HTML.

⚠️ If any of the three fails, that layer consumes the return on content work. Ask for log evidence, not verbal confirmation.

03

What to report

Primary: pages in the top ten and movement between bands. Since this category returns almost nothing past eleven, this beats average position.

Secondary: mention rate and average position, split by language and platform.

Conversion: AI-channel visits and enquiries, plus movement in branded search and direct traffic.

⚠️ Do not lead with referral volume early — the base is small and volatile, and easily read as either failure or false optimism.

Data behind this page

30–40%

Relative visibility lift from adding statistics / citations / quotations

Source：Princeton GEO paper, KDD 2024, GEO-bench 10,000 queries，2024

8%

Clicks on a traditional result when an AI summary appears (15% without one)

Source：Pew Research Center, 900 US adults / 68,879 searches，2025-07

Sources

  1. [1]GEO: Generative Engine Optimization．Aggarwal et al., KDD 2024．2024
  2. [2]Optimizing your website for generative AI features on Google Search．Google Search Central．2026-05-15

Updated 2026-08-10