GLOSSARY
Position Band
IN ONE SENTENCE
A position band groups rankings into ranges — 1–3, 4–10, 11–20, 21+ — to read yield.
A position band groups rankings into ranges — 1–3, 4–10, 11–20, 21+ — to read yield.
01
In detail
Yield in this category concentrates in the top ten. In our keyword-level analysis of 4,074 non-branded keywords for a leading site: about 13.1 monthly clicks per keyword at positions 1–3, 3.4 at 4–10, 0.1 at 11–20, and near zero beyond 21. Review should track movement between bands, not decimals in an average.
Updated 2026-08-06