GLOSSARY
Head Term
IN ONE SENTENCE
A head term is a high-volume, highly competitive query with relatively broad intent.
A head term is a high-volume, highly competitive query with relatively broad intent.
01
In detail
Ranking for it is driven mainly by site authority and rarely moves on content optimisation alone in the short term. Do not create a near-duplicate landing page for a commercial head term — commercial intent belongs on the existing product or service page and definitional intent on a content page; overlapping pages cannibalise each other.
Updated 2026-08-06