GLOSSARY
Generative Engine
IN ONE SENTENCE
A generative engine synthesises retrieved content into an answer rather than returning a list of links.
A generative engine synthesises retrieved content into an answer rather than returning a list of links.
01
In detail
The key difference from conventional search is the output: a link list leaves the choice to the user, while a generated answer completes the filtering before anything is shown. Brand competition therefore moves upstream, from winning the click to entering the candidate set.
Updated 2026-08-06