GLOSSARY
Buyer Journey Stage
IN ONE SENTENCE
A buyer journey stage is where someone sits between first awareness and purchase, which determines what they ask.
A buyer journey stage is where someone sits between first awareness and purchase, which determines what they ask.
01
In detail
A prompt set should be layered by stage: awareness (what is this), interest (how does it work), decision (how do I choose, versus whom), purchase (pricing and rollout). Testing only decision questions overstates visibility; testing only awareness questions hides commercial value.
Updated 2026-08-06