GLOSSARY
Attribution
IN ONE SENTENCE
Attribution is determining which channel produced a visit or conversion.
Attribution is determining which channel produced a visit or conversion.
01
In detail
Attribution for AI visibility runs on first-party analytics and server logs, with third-party tools for cross-checking. Three rules: do not sum different sources, do not adjust one to close a gap, and label the referrer-less portion as an estimate.
Updated 2026-08-06