2. How exactly does GEO ROI measurement work?
**ROI measurement** in GEO involves tracking a combination of metrics: your brand's "Share of Model" (how often you are cited compared to competitors for specific prompts), the sentiment of those citations, referral traffic originating from AI platforms (like Perplexity or ChatGPT links), and the subsequent conversion rates of that highly targeted traffic within your sales pipeline.
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**ROI measurement** in GEO involves tracking a combination of metrics: your brand's "Share of Model" (how often you are cited compared to competitors for specific prompts), the sentiment of those citations, referral traffic originating from AI platforms (like Perplexity or ChatGPT links), and the subsequent conversion rates of that highly targeted traffic within your sales pipeline.
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