Q1: What is the main difference between traditional backlink strategies and citation building for GEO?

**A:** Traditional backlink strategies focus on acquiring hyperlinks to pass "link equity" (PageRank) to improve a website's position on traditional search engine results pages (SERPs). Citation building for GEO focuses on earning brand mentions (even unlinked ones) in highly authoritative, semantically relevant contexts. The goal is to train AI language models to recognize the brand as a trusted entity and recommend it in generated answers.