Q1: How does financial services GEO differ from standard SEO?

While standard SEO focuses on ranking web pages based on keywords and backlinks for traditional search engines, GEO (Generative Engine Optimization) optimizes content to be directly understood, synthesized, and cited by AI models like ChatGPT and Perplexity. In finance, this requires a deeper focus on factual density, entity relationships, and embedded compliance rather than just keyword frequency.