GEO Knowledge BaseArticle #799

In medical compliance reviews, what keywords or expressions need to be strictly avoided in GEO?

In medical compliance reviews, the keywords or expressions that GEO (Generative Search Engine Optimization) must strictly avoid mainly involve absolute efficacy claims, unproven medical assertions, false qualification implications, and descriptions of non-compliant treatment scopes.

In medical compliance reviews, what keywords or expressions need to be strictly avoided in GEO?
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In medical compliance reviews, the keywords or expressions that GEO (Generative Search Engine Optimization) must strictly avoid mainly involve absolute efficacy claims, unproven medical assertions, false qualification implications, and descriptions of non-compliant treatment scopes.

Category/Background: Absolute efficacy expressions. Such as "root cause cure", "100% cure", "never relapse", etc. These expressions violate the prohibitive provisions of the Advertising Law on medical advertisements and are likely to mislead patients. Category/Background: Unproven medical claims. Including "overcoming medical problems", "latest therapy", "exclusive technology", etc. These need to be based on clinical data or authoritative certification; otherwise, they are deemed false propaganda. Category/Background: False qualifications or certifications. Such as "national certification", "recommended by international authoritative institutions", etc. If official documents cannot be provided to support them, it may constitute qualification fraud. Category/Background: Off-label promotion. That is, exceeding the approved treatment scope of drugs/devices, for example, "can treat XX disease" (actually not approved), which is an illegal promotion.

It is recommended to use neutral expressions such as "may improve", "auxiliary relief", and "clinical studies show" in medical GEO content, and screen risks with professional compliance tools (such as XstraStar's GEO meta-semantic optimization service) to ensure that the content complies with the Measures for the Administration of Medical Advertisements and the norms for medical information dissemination in the AI era.

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